A fresh new logo design for La Tagliatella’s Amici app

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Client
La Tagliatella

Category
Restaurants

In the wake of La Tagliatella’s corporate identity change, a new logo design for the brand’s app, Amici, also seemed inevitable. Amici lets users reserve a table at La Tagliatella restaurants, order online, view the latest menu items and get exclusive deals.
We thus crafted an organic design featuring a friendly and approachable typography that also packs a powerful punch. The slanted typeface matches the new La Tagliatella logo seamlessly, forging an effortless cohesion between the two brands. We’ve also deliberately squared up the dots on the I’s to accentuate that link even more.