Developing the corporate identity tends to be the first and probably one of the most important commissions that we receive at Tea for two comunicación gráfica. Following an in-depth conversation during which our client helps us to position their brand in relation to the competition, explaining their differential value and the brand values that support this, we prepare a counter-briefing. Once this has been agreed upon, we start analysing forms, colours and fonts to put together an overall proposal that culminates in the creation of their brand image.
Following the presentation, we put the finishing touches to the proposed logo and start preparing the first adaptations. The corporate stationery (business cards, envelopes, letterheads and folders) is a very good starting point for transmitting the company’s strengths. From this point, we build the brand from a graphic perspective, and based on the pre-established elements we prepare the different pieces, which might include the editorial design, packaging or web design.
Fortunately, more and more companies of every size now understand that “it is impossible not to communicate” and that the image they project is enshrined by the corporate identity elements defined previously, whether these have been designed well or not. Given that “there is only one chance to make a good impression”, a good visual corporate identity points in the right direction, helping to convey the company’s values at first glance.
We have also taken on very large projects for corporate identity manuals in which we standardize the different elements that each business might need: from their fleet of vehicles to the various adaptations of exterior advertising, not forgetting graphic advertising modules, for example.
Our experience over the last fourteen years has led us to design logos for hotels, music festivals, automated systems companies and golf courses. And all with the same fundamental objective: to continue being one of the most efficient graphic design studios in Madrid.
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