Creative direction and design for the Blue Frog restaurants
We took on the creative direction of the menus for the Blue Frog restaurant chain, successfully implementing the different menus of all their restaurants.
With our designs we focused on one of the main points in the brief: the essence of ‘modern America’, addressing this with a range of blue, red and white and using images of the New York skyline both inscribed in the headings and in schematic form on several of the pages.
A highlight is the children’s menu which not only features a cool presentation but also includes illustrated games to keep children absorbed and happy during their visit.
We added to the list of menus the drinks list for the summer in which a vibrant colour palette sets off an evocative typeface as the ideal complement for cocktails, lemonades and ice teas to refresh those warm summer evenings on the restaurant terrace.