Design of panettone cans for Amici
The marketing team at La Tagliatella gave us the challenge of using a paint can as a basis for creating the packaging of its artisan Italian panettone.
Using a powerful play of fonts and one single colour, the design of the can for Amici, the Friends of La Tagliatella club, was achieved in a clean and elegant fashion. The result is also an original container that can be reused once its content has been eaten.
Project reviewed by the American sites Packaging of the World and Dieline and nominated for the German Design Awards 2021.