Rebranding for Proyecto Demo
Client
FIB
Category
Music
We addressed the rebranding of the corporate image and apps for the new musical talent contest organized by FIB, Radio 3 and MTV by focusing on an unusual live band. Each member has a different motivation and performs surrounded by cassette tape, the format in which groups originally recorded their demos to publicize their music. The project has varied in colour, starting with ochre tones and moving through a classic range of blues to the current garnet shades.