White wine labels for El Oasis

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  • white-wine-labels-oasis-1
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  • white-wine-labels-oasis-8

Client
Maior de Mendoza

Category
Pack


Behind the evocative name of El Oasis lies a complex and elegant Albariño wine produced exclusively for British and American markets. The design process for these white wine labels was based on the search for a powerful icon that could encapsulate the brand in a simple way. A gold-stamped palm tree became the focus for capturing buyers’ attention. On a second level of communication we positioned a subtle embossing whose relief added several of the elements that make up our oasis: birds, the moon, and more palm trees.

Project reviewed by the North American site Packaging of the World and the British World Packaging Design Society.

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Here you have the rest of wine labels designed for this client.