For many years, the design of posters for music festivals was the flagship of Tea for two. Since we started working on adapting the designs for the International Festival of Benicàssim in 2005, we have grown as a graphic design studio thanks to our clients in this sector in which ingenuity and imagination are essential for guiding the design process. On the one hand, having a young target market that is always aware of the latest trends, not just musically but also visually, means that the result has to be completely geared towards the way they use communication to ensure that the festival achieves a one-on-one connection with them. And on the other, the criteria that always govern our work, such as the legibility of the message, or the order and proper prioritization of content, need to go hand-in-hand with the way the message is decoded by the people who attend the festival. With these premises in mind, we redesigned the corporate image of Proyecto Demo, the new talent competition of Radio 3, and the FIB Festival, coming up with a proposed logo for a heavy metal festival, designing the bottles of Heineken with the FIB 2012 graphic and, of course, producing all the graphics for this festival between 2010 and 2017.
We would also like to highlight our work to improve the communication of the Zarzuela Theatre and the proposals for the Spanish National Orchestra and Choir. The leap to this type of client, even though they are within the same sector, is considerable. With a notably older target market than that of FIB Heineken, the starting premise was completely different, as the idea transmitted to us in their briefings was to bring their musical offering closer to a younger audience. Without losing sight of the idiosyncrasies of either client, the aim was to revitalize their communications with our design for advertising posters and the work we did on redesigning the website, designing the blog and the theatre programme.
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